TAILS TESTERS
ISLA COULDN'T HANDLE ALL THE PRODUCT TESTING ALONE, SO SHE ENLISTED THE HELP OF A FEW FURRY FRIENDS. EACH OF HER ADORABLE PALS HAS SAMPLED OUR PRODUCTS, SHARED THEIR FEEDBACK, AND PLAYED A VITAL ROLE IN SELECTING THE BEST ITEMS FOR OUR SHOP. WHEN YOU SHOP AT WEST END TAILS, YOU CAN TRUST THAT ISLA AND HER FRIENDS HAVE ALREADY GIVEN THEIR PAW OF APPROVAL.
CHARLEY
Charley, a lively seven-year-old Cockapoo, is better known to his friends as Chucks Charley Chucks! This fun-loving pup lives life on the plant-based side, happily crunching on fresh veggies—but his true passion is fruit, thanks to his mom’s sweet tooth. Whether he's dashing through flower-filled fields or kicking back in the cool shade of a tree, Chucks embraces every moment with joy and energy. With his playful spirit and love for the outdoors, he’s always on the hunt for his next adventure (or snack)!
FLETCHER
For Fletcher, like any true spaniel, food is everything! His love for treats knows no bounds, and he’s always eager to show off his best tricks in exchange for a tasty reward. The more he loves a treat, the more impressive his performance—spinning, sitting, or giving his best puppy-dog eyes to earn another bite. With his boundless energy and enthusiasm, Fletcher brings joy (and a little mischief) to every meal and snack time!
ISLA
Isla lives by one simple rule: Food is life! With an appetite as big as her personality, she’s not one to be picky—she’ll happily devour just about anything. While she has a special love for Denzel’s treats (especially the sticks), there’s one thing she’s even more passionate about: her must-have accessory. In her opinion, no dog should be without it—and if they are, well… that’s practically a crime!
JINX
Jinx is a one-year-old Jackapoo with a heart full of love and a knack for mischief! A longtime fan of West End Tails goodies, she’s been bouncing, zooming, and causing delightful chaos since day one. Whether she’s racing around with her puppy pals, sneaking an extra treat (or two), or charming humans into giving her endless belly rubs, Jinx knows how to keep life exciting. She’s never met a stranger—only future best friends—and if there’s fun to be had, you can bet she’s leading the charge!
LOLA
Lola is a six-year-old Cavapoo with a whole lot of personality packed into her tiny frame. She once loved long walks—until she discovered the absolute luxury of being carried in a dog sling. Now, she’s all about taking in the sights from her personal chariot, basking in the sunshine while someone else does the hard work. Public transport? Oh, she’s a fan. Lola adores a good tube ride, mainly because it means a carriage full of admirers telling her how stunning she is (which, of course, she already knows). She recently celebrated her sixth birthday with the most fabulous pawty ever—because a queen like Lola deserves nothing less!
MAIZE
Maize is a six-year-old bundle of personality, a unique mix of pug, husky, and border collie with a love for adventure (and snacks, always snacks). She’s happiest when she’s hanging out with her favorite humans, zooming around the park, or scoring a tasty treat. Originally from the bustling streets of New York City, Maize made the big move across the pond and is now embracing London life like a true Brit. While she still has a soft spot for the Big Apple, she’s fully on board with her new favorite traditions—Sunday roasts, afternoon tea, and, of course, charming the locals with her irresistible face.
POPPY
Poppy is a 6½-year-old Cavachon who has been part of our amazing contractor's family since she was a puppy. She is incredibly loving and gentle, with a keen intelligence and a strong sense of what she wants. While she’s confident in many ways, she can sometimes be a bit nervous around larger dogs during her walks. Poppy has a healthy appetite and enjoys a variety of dog foods and treats, always eager for her next meal or snack.
RALPH
Ralph is an 8-year-old Yorkshire Terrier mix who loves nothing more than long walks in the park—unless there are motorcycles nearby! His mom is dedicated to providing him with treats that are both fun and nutritious, carefully selecting all-natural options that support easy digestion and help prevent the skin irritations Yorkies are often prone to.
RITA
Rita is a five-year-old Miniature Dachshund with a personality that's anything but mini. She runs the household with confidence, often making sure Brian the Cat knows who's in charge. A true foodie, Rita is absolutely obsessed with treats—but only the ones that meet her high standards!